Schools, uniform

Labour vows to limit branded school uniform items

Shadow education secretary says move would save families ‘hundreds of pounds’

Shadow education secretary says move would save families ‘hundreds of pounds’

Labour has pledged to limit the number of branded school uniform items that parents are forced to buy in a bid to save families “hundreds of pounds”.

The party intends to change statutory guidance “at a stroke” if it wins the next election to mandate a maximum of three branded items of uniform and PE kit for schools. 

Shadow education secretary Bridget Phillipson announced the plan today as part of a move to “reset the relationship between schools and families”.

Statutory guidance created by the education (guidance about costs of school uniforms) act 2021 came into force last September to ensure “the cost of school uniforms is reasonable and secures the best value for money”.

Schools are now asked to keep branded items “to a minimum”, but research by The Children’s Society in May found that below a quarter of parents believed their school uniform policy had reduced the number of branded items.

The research, a poll of 2,000 parents, found that the cost of school uniforms had actually risen since the guidance came in. Parents of secondary pupils pay on average £422 per year. At primary, the cost on uniform is £287 on average.

The poll showed the average pupil was expected to have three branded items, while 29 per cent of secondary pupils were required to own four to five branded items.

Another 13 per cent of secondary pupils were expected to own between six and seven branded items.

Under the DfE’s own guidance, branded items are not just those with logos, but any item of clothing “with distinctive characteristics which make it unique to the school or trust”.

Phillipson said: “With the Conservatives’ cost of living crisis raging, it’s wrong that parents are having to shell out hundreds of pounds to kit out kids for the new school term.

“That’s why Labour will limit the number of branded items of uniform families must buy, save them money, and make sure that every child gets a brilliant state education.”

A Labour spokesperson added that the party’s assertions are based on savings families with two children at secondary school would make on the cost of uniform items such as trousers, summer polo shirts, skirts, jumpers and ties, and items of PE kit including shorts, skirts and socks.

Latest education roles from

Senior Co-Chief Executive Officer

Senior Co-Chief Executive Officer

Scholars' Education Trust

Deputy Principal, Curriculum & Quality

Deputy Principal, Curriculum & Quality

City College Plymouth

Group Principal & Chief Executive

Group Principal & Chief Executive

Windsor Forest Colleges Group

Regional Education Directors

Regional Education Directors

Lift Schools

Sponsored posts

Sponsored post

Bett UK 2026: Learning without limits

Education is humanity’s greatest promise and our most urgent mission.

SWAdvertorial
Sponsored post

Six tips for improving teaching and learning for vocabulary and maths

The more targeted the learning activity to a student’s ability level, the more impactful it will be.

SWAdvertorial
Sponsored post

From lesson plans to financial plans: Helping teachers prepare for the Autumn budget and beyond

Specialist Financial Adviser, William Adams, from Wesleyan Financial Services explains why financial planning will be key to preparing for...

SWAdvertorial
Sponsored post

IncludEd Conference: Get Inclusion Ready

As we all clamber to make sense of the new Ofsted framework, it can be hard to know where...

SWAdvertorial

More from this theme

Schools

PFI firm in school repairs row plans to dissolve

Stoke-on-Trent City Council says firm responsible for maintaining 88 schools to shut amid row over who covers outstanding repairs

Lydia Chantler-Hicks
Schools

Staff to strike over school’s virtual maths teacher

NEU members to walk out for six days over Star Academies' use of virtual teacher based hundreds of miles...

Lydia Chantler-Hicks
Schools

£5.4m scheme to boost maths skills in early years settings

DfE seeking organisation to deliver programme 'to at least 5,000 settings'

Lydia Chantler-Hicks
Schools

Appoint staff contact for uniform issues, schools told

New guidance also suggests rules banning 'visible logos' on PE kit to reduce 'pressure to wear designer gear'

Jack Dyson

Your thoughts

Leave a Reply

Your email address will not be published. Required fields are marked *