• 3 tips for primary school marketing

    Primary schools that proactively market their services can look forward to real dividends, suggest education consultant Christine Bayliss and marketing expert Antonia Chitty As the annual secondary school admissions round draws to a close, the primary process steps up a gear. More and more schools, maintained as well as academies, are realising that maximising intake

    5.00 Nov. 5th, 2017 | Opinion

  • Should schools be doing PR and marketing?

    Elin de Zoete gives basic steps in how to boost your school’s public image. It’s worth it, she says, as it makes all the difference when it comes to parental choice. It is not the done thing in education to talk about a competitive schools landscape. Our education institutions are keen to be seen to

    5.00 Dec. 3rd, 2016 | Opinion