An exam board is testing the use of “AI personas” as a research tool that could support the development of assessments. Pearson uses the personas to summarise vast bodies of market research, which could include written survey responses from teachers and pupils, customer service queries and notes from when staff have visited schools and spoken to teachers. Staff can ask the persona questions or give it a prompt to get a summary of the information. They can also ask follow-up questions, and access links to the original source, like using an AI assistant. Become a member for unlimited access to Schools Week Our members enjoy early access to exclusive content and in-depth articles before anyone else. Get expert journalism, experience fewer ads, and unlock a growing range of member benefits. subscribe If you have an account, please login. Sign in